DANISH ARCHITECTURE CENTER
MAKING ARCHITECTURE ACCESSIBLE
The Danish Architecture Center has moved, expanded and launched a new brand. They felt they needed to be more active both on- and offline to attract and engage with their audience. Although, there was no strategy for how and why this should be done. Together with their marketing and communications team, Studio Rebecca Norberg proposed a photo strategy as well as planned and executed the curation of an inviting instagram profile that represents the new DAC and what the museum stands for: that "Architecture can transform cities to sustainable, livable and loveable places for the many”. Studio Rebecca Norberg also helped with community building and with strengthening the communication between the people working in the office and on the floor.
Client: Danish Architecture CenterType: Strategy, photograph, communicationYear: 2018Location: CopenhagenStatus: Completed
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