The Danish Architecture Center has moved, expanded and launched a new brand. They felt they needed to be more active on fx. instagram to attract and engage with their audience. Although, there was no strategy for how and why this should be done. Together with their marketing and communications team, Studio Rebecca Norberg planned and executed the curation of an inviting platform that represents the new DAC and what the museum stands for: that "Architecture can transform cities to sustainable, livable and loveable places for the many”.
Follow DAC on INSTAGRAM !